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Photo by Brooke Cagle on Unsplash

Over the past year, our industry has done a lot of soul searching. There is more research, more panels about and by BIPOC professionals, and I found myself soul searching as well.

Often in my career, I have found myself struggling to reconcile two very different parts of myself. One is my cultural identity as an Asian Canadian, and the other is my professional identity in advertising. At times, I’ve pushed down my cultural identity to succeed in my professional one. At times, I had to wear a mask when I stepped into that office space.

Early on, I didn’t…


The mountains and hills of Iceland captures a lot of imagination, but have you thought about going snorkeling in Iceland? Maybe it’s time to add it to your bucket list.

Located in Þingvellir National Park, Silfra is one of the most famous dive sites in Iceland. This is where the story starts. Snorkeling between the North American and Eurasian tectonic plates, through century-old, crystal clear glacier water.

Silfra is about an hour away from Reykjavik. There are multiple tour groups that operate snorkeling — we went with a company called DIVE.IS.

A quick note here, while DIVE.IS supported my tour…

Carson Kwok

Photographer, traveller, and an advertising exec. I just want to tell stories.

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